Is it any wonder our attention spans are becoming shorter? You are probably not surprised to learn of this trend, when you consider Read More »Shorter attention span: the impact of technology on our brains
(Paperback) Author: Susan M. Weinschenk, Ph.D.
Overall Rating: 4.2 stars
Good introduction to Neuro Web Design which applies research on motivation, decision making, and neuroscience to the design of websites.
How to be both web-wise and spontaneous
Using Personas to write user-centric web content
Personas are hypothetical ‘stand-ins’ for actual users. They are imaginary, not real, but they represent real users. Developing Personas to represent different audience groups can help you predict how your users will respond to your content.
Read More »Personas & user-centric content
In this article, you will find:- How to write a Website Welcome Message Welcome Message Option 1: A statement of purpose Summarize your content Know your audience Option 2: Brief extracts from your most important pages Website welcome message examples How to write a Website Welcome Message On your homepage, you need to make it… Read More »Website welcome message – wording examples
Inverted Pyramid Style Writing in the Inverted Pyramid style has many benefits for your readers. Everyone who writes for the Web needs to learn to write this way. What is the Inverted Pyramid?In journalism, this method of starting with your conclusion is called the Inverted Pyramid style. Sometimes referred to as Front-Loading, it means you should… Read More »Inverted Pyramid
Get straight to the point with the fewest words. Cut your online word count to about 50% of the words you would use when writing for print.
Ten common mistakes in websites are made by people make when writing content:- 1. Too much homepage content Don’t try to say it all on the home page. Say a little about the most important things you offer on your site, and let your users click for more. Some pages, like your homepage or blog… Read More »10 Common mistakes in websites