Is it any wonder our attention spans are becoming shorter? You are probably not surprised to learn of this trend, when you consider Read More »Shorter attention span: the impact of technology on our brains
What is Usability? Web Usability is a measure of the effectiveness, efficiency and satisfaction with which a user can achieve his or her goals on a website … more What is a website? A website contains all the web pages in that site, including the homepage. A webpage is any page in a website. This term usually refers to all the… Read More »Definitions
The majority of visitors to your website are likely to be using mobile devices – smartphones or tablets. Good website usability becomes critical when screens are small and pages are slower to load. World-wide statistics for mobile usage Source: StatCounter Global Stats – Platform Comparison Market Share While mobile usage predominates world-wide, it varies from… Read More »Inverted Pyramid style is essential for mobile content
Website credibility is made up of two dimensions: trustworthiness and expertise.
Read More »10 tips to improve your website credibility
Studies have shown that Internet users make up their minds about the quality of a website in just a 20th of a second of viewing a webpage!
(Paperback) Author: Susan M. Weinschenk, Ph.D.
Overall Rating: 4.2 stars
Good introduction to Neuro Web Design which applies research on motivation, decision making, and neuroscience to the design of websites.
WordPress or Joomla. How to choose a theme for your website with the right tone, look & feel.
When you make a homepage, follow these 4 simple homepage tips.
Scientific studies prove that you will increase the traffic to your web site when you enhance its usability. Web-wise wording is a major component of the science of usability.
Read More »Increase website traffic
Trying to apply a whole lot of writing style rules when you first sit down to write web content can tie you up in knots.
Personas are hypothetical ‘stand-ins’ for actual users. They are imaginary, not real, but they represent real users. Developing Personas to represent different audience groups can help you predict how your users will respond to your content.
Here is an example of a very simple test plan for a webpage. The test can be conducted in front of a computer screen, or over a piece of paper (a printed copy of the webpage) in a coffee shop.
Read More »Very simple test plan
In this article, you will find:- How to write a Website Welcome Message Welcome Message Option 1: A statement of purpose Summarize your content Know your audience Option 2: Brief extracts from your most important pages Website welcome message examples How to write a Website Welcome Message On your homepage, you need to make it… Read More »Website welcome message – wording examples
Inverted Pyramid Style Writing in the Inverted Pyramid style has many benefits for your readers. Everyone who writes for the Web needs to learn to write this way. What is the Inverted Pyramid?In journalism, this method of starting with your conclusion is called the Inverted Pyramid style. Sometimes referred to as Front-Loading, it means you should… Read More »Inverted Pyramid
Get straight to the point with the fewest words. Cut your online word count to about 50% of the words you would use when writing for print.
10 tips for writing for the web
Internet users want to quickly assess your web page to decide whether to keep reading. They often don’t want to read every word on your page.
Ten common mistakes in websites are made by people make when writing content:- 1. Too much homepage content Don’t try to say it all on the home page. Say a little about the most important things you offer on your site, and let your users click for more. Some pages, like your homepage or blog… Read More »10 Common mistakes in websites
