Writing for the web

The long and the short of writing for the web

Get straight to the point with the fewest words. Cut your online word count to about 50% of the words you would use when writing for print.

This is what your online readers prefer. Every word imposes a cognitive load on your reader’s brain.  They have to read then interpret each word’s meaning in the context of your sentence. Save them a waste of energy by eliminating unnecessary words.

At the same time, be aware that longer articles can rank better in search engines such as Google, especially if they are rich in the kind of keyword phrases that people are searching on.

This becomes a balancing act of reducing your word count for your readers, but writing longer articles for better page rank.

Being concise takes effort

I am sorry I wrote you such a long letter; I didn’t have time to write a short one. Blaise Pascal (1623-1662)

Writing concisely takes more effort than just writing whatever comes into your head. It’s a bit like the art of writing emails. Find a way to get your point across with as few words as possible.

How to reduce your word-count

First, write your article or post without worrying about word-count.  Don’t be self-critical – it is important not to block the flow when you have a creative idea. When you finish, review your article to make it concise:-

  • Revise complex sentences to make them simpler, more direct and shorter
  • Remove unnecessary words and sentences
  • Avoid redundant words and phrases such as City of Chicago, Month of June, the whole group (the group is the whole group)

Useful apps

There are apps to help you do this such as grammarly and- www.hemingwayapp.com/.  You can use the hemingway app for free online by pasting your content over the sample text.  This app will:-

  • Highlight your complex sentences which need revision
  • Highlight unnecessary words
  • Provide a word count
  • Make suggestions as you type

This app works according to an automated formula. It lacks an understanding of poetic license or the need to evoke emotions in your readers. There may be times you will want to override its recommendations.

Word count – recommended minimum for search engines

There is a 300 word recommended minimum for Google and other search engines – some say 500.  You are not likely to rank well in search engine results if your article is less than 300 words long.

Articles which cover a topic in depth and are as long as 2,000 words can rank better in search engines if they are rich in relevant keyword phrases.

Revision, revision, revision is the key

Each time you come back to review your content, even years after first writing it, you may find ways to improve it.

See also:-

Jana Brech

Hi, my name is Jana Brech. I live in Brisbane, Australia. After 20+ years in the IT industry as an Analyst/Programmer, I have a passion for Usability. I love good design. Drop me a note to say hi, or leave a comment. My services: Web Consulting, Expert Reviews

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One Comment

  1. Hello, Jana,

    I have been reading your website and enjoying the valuable information. I created a website for seniors as I am a senior, but I am certainly not IT savvy. I created it from scratch following videos from people like Pat Flynn. I don’t think anyone has even seen the website except for maybe hackers. However, I am learning from some, not all, that I am finding on the web, and thus, my pleasure at finding your website.

    I have an MA in English/literature plus a management/sales background. Since I am finding a lot of errors even on sites claiming to be web writers, copyeditors, and/or proofreaders, I am thinking of creating a website for just web editing and proofreading. I don’t want to get into your area of design because I just don’t have the qualifications, but I have seen numerous websites that could be improved with some editing and proofing. Is this a good idea, just the editing and proofing aspect?

    I would like to concentrate on creating this new website and take my WordPress website for seniors offline for now, but I would like to keep it intact. I have tried to surf the web to find out if this is possible, but unfortunately, everything I am finding is too technical for me, too much jargon. Is saving this website for later re-introduction possible?

    Lots of newbie questions, huh? I understand if you don’t have time for this, but I thank you again for your valuable website, and I wish you the very best.

    Aloha,
    Jan (Linn)

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