Get straight to the point with the fewest words. Cut your online word count to about 50% of the words you would use when writing for print.
This is what your online readers prefer. Every word imposes a cognitive load on your reader’s brain. They have to read then interpret each word’s meaning in the context of your sentence. Save them a waste of energy by eliminating unnecessary words.
At the same time, be aware that longer articles can rank better in search engines such as Google, especially if they are rich in the kind of keyword phrases that people are searching on.
This becomes a balancing act of reducing your word count for your readers, but writing longer articles for better page rank.
Being concise takes effort
Writing concisely takes more effort than just writing whatever comes into your head. It’s a bit like the art of writing emails. Find a way to get your point across with as few words as possible.
I am sorry I wrote you such a long letter; I didn’t have time to write a short one. Blaise Pascal (1623-1662)
How to reduce your word-count
First, write your article or post without worrying about word-count. Don’t be self-critical – it is important not to block the flow when you have a creative idea. When you finish, review your article to make it concise:-
- Revise complex sentences to make them simpler, more direct and shorter
- Remove unnecessary words and sentences
- Avoid redundant words and phrases such as
City ofChicago, Month ofJune, the wholegroup (the group is the whole group)
- Highlight your complex sentences which need revision
- Highlight unnecessary words
- Provide a word count
- Make suggestions as you type
This app works according to an automated formula. It lacks an understanding of poetic license or the need to evoke emotions in your readers. There may be times you will want to override its recommendations.
Word count – recommended minimum for search engines
There is a 300 word recommended minimum for Google and other search engines – some say 500. You are not likely to rank well in search engine results if your article is less than 300 words long.
Articles which cover a topic in depth and are as long as 2,000 words can rank better in search engines if they are rich in relevant keyword phrases.
Revision, revision, revision is the key
Each time you come back to review your content, even years after first writing it, you may find ways to improve it.