Writing for the web

10 tips to improve your website credibility

Website Credibility (Website credibility) … is made up of two dimensions: trustworthiness and expertise.  When a Web site conveys both…

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Homepage tips

Your homepage wins or loses your audience Do you want to win and keep the visitors who land on your…

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Personas & user-centric content

Using Personas to write user-centric web content Personas are hypothetical ‘stand-ins’ for actual users.   They are imaginary, not real, but…

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10 Web Writing Tips

To write well for the web, you need to understand what today’s Internet users want and expect.  Users want web…

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10 Common mistakes in websites

Ten common mistakes in websites are made by people make when writing content:- 1. Too much homepage content Don’t try…

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