Understanding Users

Your audience of one

You’re having a one-on-one personal communication with each visitor who reads your content. It doesn’t matter how many visitors you…

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10 tips to improve your website credibility

Website Credibility (Website credibility) … is made up of two dimensions: trustworthiness and expertise.  When a Web site conveys both…

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Website first impression statistics

Studies have shown that Internet users make up their minds about the quality of a website in just a 20th…

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Neuro Web Design: What Makes Them Click?

(Paperback) Author: Susan M. Weinschenk, Ph.D. Overall Rating: 4.2 stars Good introduction to Neuro Web Design which applies research on…

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Shorter attention span: the impact of technology on our brains

British scientist warns us about the impact of technology on our malleable brains

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Web Usability Definition

(Adapted from ISO 9241-11:2018 from the International Organization for Standardization. Usability guidelines are based on scientific research (not opinion). ISO…

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Personas & user-centric content

Using Personas to write user-centric web content Personas are hypothetical ‘stand-ins’ for actual users.   They are imaginary, not real, but…

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What users want

Writing web content that users want Internet users want web content that is easy to scan, concise and factual They…

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Inverted Pyramid

Inverted Pyramid Style Writing in the Inverted Pyramid style has many benefits for your readers.  Everyone who writes for the…

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