Writing for the web

Your audience of one

You're having a one-on-one personal communication with each visitor who reads your content. It doesn't matter how many visitors you have to your webpage.  Each visitor to your webpage is…

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Writing for the web books

Neuro Web Design: What Makes Them Click?

(Paperback) Author: Susan M. Weinschenk, Ph.D. Overall Rating: 4.2 stars Good introduction to Neuro Web Design which applies research on motivation, decision making, and neuroscience to the design of websites.

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Writing for the web

Shorter attention span: the impact of technology on our brains

British scientist warns us about the impact of technology on our malleable brains

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Tips

Homepage tips

Your homepage wins or loses your audience Do you want to win and keep the visitors who land on your homepage?  You only have a matter of seconds in which…

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Writing for the web

Don’t let the rules stifle your creativity

How to be both web-wise and spontaneous Trying to apply a whole lot of writing style rules when you first sit down to write web content can tie you up…

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Writing for the web

Personas & user-centric content

Using Personas to write user-centric web content Personas are hypothetical 'stand-ins' for actual users.   They are imaginary, not real, but they represent real users.   Developing Personas to represent different audience…

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Writing for the web

Website welcome message – wording examples

How to write a Website Welcome Message You can achieve this in a number of ways:- If it is not immediately obvious to your visitors what your website is about,…

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Understanding Users

What users want

Writing web content that users want Internet users want web content that is easy to scan, concise and factual They want your site to be focused around their needs They…

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Writing for the web

Inverted Pyramid

Inverted Pyramid Style Writing in the Inverted Pyramid style has many benefits for your readers.  Everyone who writes for the Web needs to learn to write this way. What is…

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Writing for the web

The long and the short of writing for the web

Get straight to the point with the fewest words. Cut your online word count to about 50% of the words you would use when writing for print. This is what…

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Writing for the web

10 Web Writing Tips

To write well for the web, you need to understand what today's Internet users want and expect.  Users want web content that:- Is easy to skim & scan Is written…

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Writing for the web

Writing for the web

Writing for the web - make it easy to skim and scan Internet users want to assess your web page quickly for areas of interest. They often don't want to…

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