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Web writing


What is Usability? Web Usability is a measure of the effectiveness, efficiency and satisfaction with which a user can achieve his or her goals on a website … more What is a website? A website contains all the web pages in that site, including the homepage. A webpage is any page in a website. This term usually refers to all the… Read More »Definitions

Inverted Pyramid style is essential for mobile content

The majority of visitors to your website are likely to be using mobile devices – smartphones or tablets.  Good website usability becomes critical when screens are small and pages are slower to load. World-wide statistics for mobile usage Source: StatCounter Global Stats – Platform Comparison Market Share While mobile usage predominates world-wide, it varies from… Read More »Inverted Pyramid style is essential for mobile content

inverted pyramid

Inverted Pyramid

Inverted Pyramid Style Writing in the Inverted Pyramid style has many benefits for your readers.  Everyone who writes for the Web needs to learn to write this way. What is the Inverted Pyramid?In journalism, this method of starting with your conclusion is called the Inverted Pyramid style.  Sometimes referred to as Front-Loading, it means you should… Read More »Inverted Pyramid