What is Usability? Web Usability is a measure of the effectiveness, efficiency and satisfaction with which a user can achieve his or her goals on a website … more What is a website? A website contains all the web pages in that site, including the homepage. A webpage is any page in a website. This term usually refers to all the… Read More »Definitions
The majority of visitors to your website are likely to be using mobile devices – smartphones or tablets. Good website usability becomes critical when screens are small and pages are slower to load. World-wide statistics for mobile usage Source: StatCounter Global Stats – Platform Comparison Market Share While mobile usage predominates world-wide, it varies from… Read More »Inverted Pyramid style is essential for mobile content
Is it any wonder our attention spans are becoming shorter? You are probably not surprised to learn of this trend, when you consider Read More »Shorter attention span: the impact of technology on our brains
How to be both web-wise and spontaneous
Using Personas to write user-centric web content
Personas are hypothetical ‘stand-ins’ for actual users. They are imaginary, not real, but they represent real users. Developing Personas to represent different audience groups can help you predict how your users will respond to your content.
In this article, you will find:- How to write a Website Welcome Message Welcome Message Option 1: A statement of purpose Summarize your content Know your audience Option 2: Brief extracts from your most important pages Website welcome message examples How to write a Website Welcome Message On your homepage, you need to make it… Read More »Website welcome message – wording examples
Inverted Pyramid Style Writing in the Inverted Pyramid style has many benefits for your readers. Everyone who writes for the Web needs to learn to write this way. What is the Inverted Pyramid?In journalism, this method of starting with your conclusion is called the Inverted Pyramid style. Sometimes referred to as Front-Loading, it means you should… Read More »Inverted Pyramid
Get straight to the point with the fewest words. Cut your online word count to about 50% of the words you would use when writing for print.