Web Wise Wording | Writing for the Web

Today’s savvy internet users want to assess your webpage quickly for areas of interest. By making this easier for them, you will keep them reading longer on your webpage.

How to write for the web – to write well for the web, you need to understand what today’s internet users want and expect. See 10 web writing tips.

In journalism, the method of starting with your conclusion is called the Inverted Pyramid style of writing. It means you should put your most important information first.

Scientific studies prove that you will increase the traffic to your website if you enhance its usability. Web wise wording is a major component of the science of usability.

Click on the arrows below to step through 14 inspirational quotes.

"Without knowing the force of words, it is impossible to know human beings"

"To write simply is as difficult as to be good"

You are having a one-on-one personal communication with each visitor who reads your content.

"There is no way of writing well and also of writing easily."

"Make everything as simple as possible, but not simpler."

"I am sorry I wrote you such a long letter; I didn't have time to write a short one."

"Writing is not lying, nor is it theft. It is a journey and search for transparency between one's words and one's soul."

"Business readers are skimmers; many go weeks at a time without reading a paragraph all the way through."

Engage your users
through an understanding of their needs

"The beautiful part of writing is that you don't have to get it right the first time, unlike, say, a brain surgeon."

"The best style is the style you don't notice."

"It is with words as with sunbeams. The more they are condensed, the deeper they burn."

“Lots of choices will grab our attention. But too many choices will overwhelm us.”

“Happy talk must die.”

(self-congratulatory promotional writing)

"Without knowing the force of words, it is impossible to know human beings"

"To write simply is as difficult as to be good"

You are having a one-on-one personal communication with each visitor who reads your content.

"There is no way of writing well and also of writing easily."

"Make everything as simple as possible, but not simpler."

"I am sorry I wrote you such a long letter; I didn't have time to write a short one."

"Writing is not lying, nor is it theft. It is a journey and search for transparency between one's words and one's soul."

"Business readers are skimmers; many go weeks at a time without reading a paragraph all the way through."

Engage your users through an understanding of their needs

"The beautiful part of writing is that you don't have to get it right the first time, unlike, say, a brain surgeon."

"The best style is the style you don't notice."

"It is with words as with sunbeams. The more they are condensed, the deeper they burn."

“Lots of choices will grab our attention. But too many choices will overwhelm us.”

“Happy talk must die.”

(self-congratulatory promotional writing)

Engage your users
through an understanding of their needs